When protecting your client can mean poor market research

This is a plea to all advertising and PR agencies out there who approach market research companies like us to conduct market research projects on behalf of their clients.

Expect a good market research agency to challenge your objectives and your survey questions.  That's what we're in business to do.  In fact be wary of any market research agency that doesn't challenge what you want to achieve.

And, when the market research agency says: "please may we meet your client to clarify some points?", it doesn't mean that we don't trust you.  It means that like you, we want to serve your client to the very best of our abilities and sometimes there is no substitute for a direct meeting. 

A direct meeting can also cut set-up times dramatically because it spares the need for us to send questions to you, you to send questions to the client, the client to then answer to you .... and so on. 

We're not trying to steal the client from you, we won't knock you in front of them, in fact it is in our interests to show that we have built a solid relationship with you based upon mutual trust and understanding. (Which is all we ever want)

The three parties working together create a win/win/win situation.  One that delivers the very best research, which mean a very happy client for you and a very happy client for us.